Use the Internet's greatest strength - with it, not only can you capture your customer's name, telephone number, address and email details, so that you can contact them again; you can also tailor your product, or service, or information, to fit specific individuals or groups

The Internet has added a new dimension to marketing. Traditionally, direct marketers pay premium prices to acquire mailing lists of targeted prospects. In addition to the cost of renting the list (which is usually limited to a single mailing), the marketer must also invest extensively in envelopes, printing, postage and other hard costs.

The Internet has changed all of this!

E-SoftStudio provides the capability to build specialized email databases for its clients. This database can then be used to communicate with groups of individuals based on where they are from (city, region, country etc.) and what their interests are.

The exciting reality of Internet marketing lies in its ability to reach tens of thousands of people with absolutely no hard cost investment. For Business to Consumer (B2C) Companies, the power of email marketing can be significantly leveraged by the use of 'Viral' marketing, which uses the Ipower of the network to significantly increase coverage and response.

Once the email database has been built, there is no cost associated with the sending of email, regardless of the number of recipients.